About Us
Founded in 2016 by Marcela Paoliello, The Dressing Project was born during a business trip to Seville, Spain, where Marcela attended an international fashion fair focused on evening dresses. Inspired by the experience — and determined to bring a new perspective — she created a brand focused on sophisticated, minimalist, and high-quality dresses, with flawless fit and timeless elegance. More than dressing, The Dressing Project’s purpose is to reveal each woman’s essence through pieces that inspire self-confidence, power, beauty, and self-esteem — celebrating individuality with lightness and sophistication. In 2025, the brand expanded its universe with the launch of The Dressing Project Al Mare, a resortwear collection that expresses luxury through simplicity. Designed for seaside occasions, it brings together refined aesthetics and natural fluidity — perfect for women who seek exclusivity without excess. Today, The Dressing Project is growing internationally, dressing women of all styles — women who love feeling good, living fully, and celebrating life.
